Jay Cromwell Portfolio

Explore the work of a project manager and user experience strategist dedicated to excellence.

Featured Projects

Explore the innovative work of a user experience strategist.

A close-up view of a laptop screen displaying a project management tool with columns labeled 'Open', 'In Progress', and 'Review'. Tasks are listed under each column. The environment appears dimly lit, with a small, leafy plant visible in the background.A close-up view of a laptop screen displaying a project management tool with columns labeled 'Open', 'In Progress', and 'Review'. Tasks are listed under each column. The environment appears dimly lit, with a small, leafy plant visible in the background.
User Experience
A neatly arranged workspace features a laptop, a UX sketchbook, a keyboard, drawing tools, stencil templates, and wireframe sketches for a mobile app design. The environment appears organized and intended for user experience design work.A neatly arranged workspace features a laptop, a UX sketchbook, a keyboard, drawing tools, stencil templates, and wireframe sketches for a mobile app design. The environment appears organized and intended for user experience design work.
A set of pink sticky notes arranged on a wall with various handwritten tasks related to usability and customer interaction. A hand is holding one sticky note in the foreground with the writing 'RUN A USABILITY TEST'.
A set of pink sticky notes arranged on a wall with various handwritten tasks related to usability and customer interaction. A hand is holding one sticky note in the foreground with the writing 'RUN A USABILITY TEST'.
A laptop displaying a webpage with the text 'I design and develop experiences that make people's lives simple.' is placed on a wooden table. It is set in an outdoor seating area with white furniture and greenery in the background. The setting appears to be calm and conducive to work or relaxation.
A laptop displaying a webpage with the text 'I design and develop experiences that make people's lives simple.' is placed on a wooden table. It is set in an outdoor seating area with white furniture and greenery in the background. The setting appears to be calm and conducive to work or relaxation.
User Experience (Coming Soon)

Application Platform: Cloud Platform Relaunch

PM/User Experience (Coming Soon)

Application Design: Flogo App

Project Management (Coming Soon)

Leading teams to successful project outcomes and user approval.

Website Redesign: www.tibco.com

Recent Work Experience

A group of people are sitting around a conference table in a meeting room. A woman is actively speaking while holding a laptop. In the background, there is a banner for a 'UX Training Series' and whiteboards covered with diagrams and notes. Several objects are on the table, including papers, notebooks, electronic devices, and drinks.
A group of people are sitting around a conference table in a meeting room. A woman is actively speaking while holding a laptop. In the background, there is a banner for a 'UX Training Series' and whiteboards covered with diagrams and notes. Several objects are on the table, including papers, notebooks, electronic devices, and drinks.

Developed and implemented a comprehensive vision and strategy for UX project deliverables: Conducted extensive user research and Stakeholder workshops to align business objectives with user needs, performed competitive analysis, and drove measurable outcomes, resulting in improved user satisfaction and increased conversion rates in the 30-day trial program by 90%.

Sr. User Experience Director / Project Manager

CLOUD SOFTWARE GROUP/TIBCO SOFTWAREJul 2018 - Jan 2024

Led a multidisciplinary team of over 40 UX designers, researchers, developers, and copywriters: Supervised end-to-end project phases on all group projects by setting clear goals, provided mentorship, and fostered an environment of open communication to drive collaboration and deliver cohesive solutions, resulting in improved efficiency.

Championed project initiatives: Launched the TIBCO Cloud Platform experience, Introduced user-centered design frameworks, conducted usability testing, and established iterative feedback loops, leading to a consistent increase in user satisfaction scores year over year, with a peak Net Promoter Score (NPS) of 36.

Simplified cross-collaboration process: Centralized all design assets, empowered teams and individuals to communicate directly with stakeholders and management, and enforced a minimal meeting policy. These initiatives increased designers' autonomy and creativity, leading to more innovative solutions.

Increased task completion rates of design teams: Clearly defined tasks, encouraged regular but brief team check-ins and demonstrated how team tasks aligned with larger organizational goals. These steps fostered an energetic environment and instilled pride in the work product.

Lowered conversion time for onboarding UX groups post-M&A: Championed the UX group to all new M&A members and educated them on UX processes and methodologies, leading to faster productivity returns.

A group of people are in an office setting, engaged in discussion around a computer screen displaying design mockups. The atmosphere suggests a collaborative work environment with attention focused on the digital content.
A group of people are in an office setting, engaged in discussion around a computer screen displaying design mockups. The atmosphere suggests a collaborative work environment with attention focused on the digital content.

Gallery

Explore the creative projects of Jay Cromwell.

A web page screenshot displaying a user interface with a dark background and purple and white text. The main heading reads 'Design workflows #withMake' and offers services related to designing, building, and automating workflows. The interface includes navigation options such as Apps & services, Templates, and Pricing.
A web page screenshot displaying a user interface with a dark background and purple and white text. The main heading reads 'Design workflows #withMake' and offers services related to designing, building, and automating workflows. The interface includes navigation options such as Apps & services, Templates, and Pricing.
A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.
A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.

Jay's expertise in project management and user experience transformed our project. His strategic insights and attention to detail made a significant impact on our success.

Alex Smith

A group of people are gathered in a conference room, engaged in a UX training session. Two women are seated at a table with laptops, participating in the training. A large poster on the wall advertises UX Indonesia and a UX training series. Papers with diagrams are taped to the wall, and various electronic devices and cups are on the table.
A group of people are gathered in a conference room, engaged in a UX training session. Two women are seated at a table with laptops, participating in the training. A large poster on the wall advertises UX Indonesia and a UX training series. Papers with diagrams are taped to the wall, and various electronic devices and cups are on the table.

★★★★★