Jay Cromwell Strategist

Featured Projects

Explore the innovative work of a user experience strategist.

Project Management/User Experience

User Experience (Coming Soon)

Application: Flogo

Project Management/User Experience (Coming Soon)

Platform Design: Cloud Platform

Website Redesign: www.tibco.com

Recent Work Experience

Developed and implemented a comprehensive vision and strategy for UX project deliverables: Conducted extensive user research and Stakeholder workshops to align business objectives with user needs, performed competitive analysis, and drove measurable outcomes, resulting in improved user satisfaction and increased conversion rates in the 30-day trial program by 90%.

Sr. User Experience Director / Project Manager

CLOUD SOFTWARE GROUP/TIBCO SOFTWAREJul 2018 - Jan 2024

Led a multidisciplinary team of over 40 UX designers, researchers, developers, and copywriters: Supervised end-to-end project phases on all group projects by setting clear goals, provided mentorship, and fostered an environment of open communication to drive collaboration and deliver cohesive solutions, resulting in improved efficiency.

Championed project initiatives: Launched the TIBCO Cloud Platform experience, Introduced user-centered design frameworks, conducted usability testing, and established iterative feedback loops, leading to a consistent increase in user satisfaction scores year over year, with a peak Net Promoter Score (NPS) of 36.

Simplified cross-collaboration process: Centralized all design assets, empowered teams and individuals to communicate directly with stakeholders and management, and enforced a minimal meeting policy. These initiatives increased designers' autonomy and creativity, leading to more innovative solutions.

Increased task completion rates of design teams: Clearly defined tasks, encouraged regular but brief team check-ins and demonstrated how team tasks aligned with larger organizational goals. These steps fostered an energetic environment and instilled pride in the work product.

Lowered conversion time for onboarding UX groups post-M&A: Championed the UX group to all new M&A members and educated them on UX processes and methodologies, leading to faster productivity returns.